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Main navigation Johns Hopkins Legacy Online applications Faculty Directory Experiential studying Career assets Alumni mentoring program Util Nav CTA CTA Breadcrumb In-Store Promotion of Healthy Foods Can Boost Items’ Sales, Kevin Frick Study Shows The labeling and in-retailer promotion of each wholesome meals and healthier, low-sodium, low-fats, or decrease-sugar-content material food decisions can increase sales of promoted food items, based on a examine by researchers at Johns Hopkins University. The findings suggest an economically feasible mannequin for selling more healthy food purchases and are printed on the web site of the Journal of Nutrition Education and Behavior. “Many folks, notably those who stay in low-earnings neighborhoods, have restricted entry to wholesome meals. We needed to develop an intervention that might assist make these choices easier for customers,” mentioned Pamela Surkan, lead writer of the research and assistant professor in the Department of International Health on the Bloomberg School of Public Health. The Eat Right-Live Well marketing campaign was developed and studied by a collaboration of researchers from the Bloomberg School of Public Health and the Carey Business School at Johns Hopkin s University, and the Johns Hopkins Center for a Livable Future. For the research, researchers analyzed gross sales information from two supermarkets in low-income neighborhoods in Baltimore. One retailer implemented the Eat Right-Live Well marketing campaign, which was designed to advertise wholesome food purchasing, whereas the opposite was used as a control for comparability. Investigators examined sales data over a three-12 months period each previous to and after the interventions had been in place. The Eat Right-Live Well interventions included special signage and product labeling, employee coaching, diet training, neighborhood outreach, and in-retailer taste testing. Overall, the researchers noticed a 28 p.c enhance within the sale of “high-constancy” foods in the intervention store compared to a 6 % enhance within the control store in the course of the examine period. High-constancy meals have been those products in which an item’s wholesome qualities have been recogni zed via shelf labeling more than seventy five percent of the time. These foods included fruits and vegetables, snack meals, desserts, and condiments. Low-fidelity foods, which included grains and dairy, rose 1.7 p.c in the intervention retailer and 7.5 p.c in the management retailer over the same period. Taste testing proved to be a less efficient intervention. Sales of style-examined gadgets decreased 5.5 % within the intervention store and 26 p.c in the management retailer. “Our examine exhibits that the Eat Right-Live Well campaign can have a positive impact on a retailer’s bottom line, in addition to the societal good thing about promoting more healthy meals selections,” said examine creator Kevin Frick, professor and Vice Dean for Education at the Carey Business School. “Cities or districts seeking to entice new food retailers may supply incentives for companies to offer labeling of wholesome foods and complementary schooling.” “The findings recommend that instructi onal interventions like the Eat Rightâ€"Live Well campaign might have the potential to affect the buying practices of shoppers in low-earnings, inner-city neighborhoods,” added examine co-writer, Anne Palmer, director of the Food Communities and Public Health program on the Johns Hopkins Center for a Livable Future. Maryam J. Tabrizi, formerly with Truven Health Analytics, and Ryan M. Lee of the Johns Hopkins Center for a Livable Future also contributed to the article, “Eat Rightâ€"Live Well! Supermarket Intervention Impact on Sales of Healthy Foods in Low-Income Neighborhoods. The analysis was supported by the Johns Hopkins Center for a Livable Future. Posted 100 International Drive